It's all about personal style at H&M this autumn, with knitwear, tailoring, soft volume and playful accessories allowing individual choices to shine through.

It's the sharp cut of a blazer or some salt-and-pepper wool trousers that set the powerful new tone in fashion, which is then softened either by an angora cardigan, a lace top or the frills down the front of a blouse. Oversize cardigans are great to throw on, especially over a denim shirt, while a camel coat is given that extra edge with its utility details. Finish with a fake fur hat, a knotted leather belt and some lace-up boots to complete the look.

For men, it’s all about updating and reworking the classics to present a whole new mood. The definite silhouette of a wool or coated-cotton coat make traditional pieces feel like new, as do the key components of tailoring: the suit, the blazer, the waistcoat and trousers. Throw into the mix some utility inspired pieces like a uniform jacket, an essential checked shirt and a cardigan that is so chunky it could be worn as a jacket, and the options really open up. Add a knitted tube scarf, then tuck dress trousers into some chunky boots, and it becomes clear how classics can be redefined for the 21st century.